Two pages covering similar subjects are not automatically a problem. The real question is whether each page serves a distinct reader need. Consolidation is useful when overlap creates confusion, duplicated maintenance or weak pages that would work better as one coherent resource.
Compare the purpose of the pages first
Write a one-sentence purpose for each page. If those statements are effectively identical, investigate further. If one page is a service explanation and another is a practical guide, similar terminology may be entirely reasonable because the reader's task differs.
Look for duplicated information rather than shared words
Pages in the same subject area naturally use common vocabulary. More meaningful overlap appears when they repeat the same explanations, answer the same questions and offer the same next step without a clear reason for remaining separate.
Choose the strongest material from both pages
Consolidation should not mean keeping one URL and deleting everything else. Identify useful examples, explanations and distinctions across the existing content, then design a single page that serves the combined need more clearly than either predecessor.
Plan what happens to retired URLs
If a page is removed, decide whether another page is a genuinely suitable destination and update internal links accordingly. Do not redirect unrelated content simply to avoid a missing page. The destination should make sense to someone following an old link.
Preserve pages that have genuinely different jobs
Do not merge content merely because a tool reports keyword overlap. Distinct audiences, stages of decision-making or content formats may justify separate pages. The editorial purpose should decide, supported by available performance evidence where useful.
Review the result for clarity
After consolidation, check that the surviving page has a coherent structure rather than feeling like two articles pasted together. Remove repetition, rebuild internal routes and ensure the new version answers the intended topic without unnecessary breadth.